Fitness UX design for the moments that matter.

Start with the task, and the friction around it.

Someone booking a class on the move has a different attention span from a coach planning a week of sessions. A member comparing workouts needs different information from someone already exercising. Research should make those differences visible before screens are redesigned.

Our work can include user research, information architecture, UX design, visual design, motion, design workshops and design systems. A focused project might improve one high-use flow. A broader engagement can bring consistency to the complete product.

Useful questions include: can a person tell which options are relevant, understand the commitment they are making and recover if they choose incorrectly? Those questions expose problems that a visual refresh alone may miss.

Make choice and progress easier to understand.

Fitness platforms often contain a large amount of content. Clear categories, useful recommendations and readable session details help people choose without reviewing everything. Search should reflect the vocabulary people use, including partial queries and common alternatives.

For booking, make availability and confirmation unambiguous. For workouts, keep instructions legible during activity. Where the product uses motion or color, make sure the underlying meaning still works without relying on either one alone.

• Show the information needed for the current decision.
• Design loading, empty, success and error states alongside the main screen.
• Keep controls usable on small screens and with touch.
• Check text contrast, focus visibility and the reading order of important content.

Examples from our team’s work.

For Les Mills, our work on the on-demand platform focused on personalization, reducing choice complexity and improving the experience. For Life Fitness, we redesigned the consumer app and customer asset management platform.

As a consultant to Equinox, Nick improved the class-booking experience. His consulting work at WeightWatchers focused on food-tracking search, including autocomplete, interface improvements and UX benchmarking. These are examples of work on frequently used journeys, with the original roles identified.

Design that can be built and maintained.

A design system should capture repeatable decisions: type, spacing, controls, feedback and interaction behavior. That helps the team make consistent changes as the product grows. It also makes unusual or unsupported states easier to notice during review.

We connect design with engineering and QA so details survive implementation. For products that extend beyond a phone, connected fitness design also considers viewing distance, equipment controls and the relationship between physical and digital activity.