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strategy
  • Digital strategy
  • Market research
  • Metrics & goal-setting
  • Competitive benchmarking

  • Business forecasting
product mgmt
  • User research
  • Product roadmapping
  • Tech & platform decisions
  • Information architecture
  • Pricing & packaging
marketing
  • Landing pages
  • Digital branding
  • Emails & notifications
  • Digital ad creative
  • Copywriting
development
  • Software engineering
  • Sprint planning
  • Scrum management
  • Quality assurance
  • Continuous improvement
design
  • UX design
  • Visual design
  • Animation/motion design
  • Design thinking workshops
  • Design systems

trusted by the best.

An App-first Digital Platform

Working closely with company leadership, we designed and built a cutting-edge personalized content and exercise app from scratch for Myodetox to extend their physical therapy business and boost brand enagement.

Redesigning Digital to Best-in-Class

We helped Life Fitness up their software product quality by redesigning their consumer app as well as their customer asset management platform.

Evolving Fitness On-Demand

We’re helping Les Mills evolve their on-demand platform to infuse personalization, reduce choice complexity and upgrade the overall user experience.

Pioneers in Mobile Personal Training

As startup founders, we pioneered guided mobile workouts to over a million iPhone users, and launched a connected personal trainer service years ahead of its time.

Workout Tracking on your wrist

While at SprintFWD, we designed Apple Watch apps to check into and track classes across all Xponential studio brands—including Pure Barre, Club Pilates, Row House, CycleBar and YogaSix.

Boosting Group Fitness Booking

As a consultant to Equinox, Nick improved the user experience around class booking, the most highly used functionality in the app.

Build/Launch TRX CORE for Coaches

We helped create TRX CORE (while at SprintFWD), an all-in-one business management platform for personal trainers and fitness pros to manage schedules, customers, payments and deliver virtual personal training.

Starting up a Peloton Competitor

Nick co-founded Myx Fitness, building out the initial team, recording studio, equipment set, tablet computer and software experience, from scratch to the first 100 beta units. The company successfully exited in 2021 via merger and IPO.

Designing the Peloton of Pilates

We designed an integrated workout console app for an extra large tablet computer on a new category of direct-to-consumer home fitness equipment. Coming soon.

Group Fitness, Live & Gamified

Working with a leading New York City fitness studio, we designed a multi-screen, interactive experience for a new franchise business model, combining livestreaming with in-studio workouts, plus wrist-based in-class interactivity.

Digital Tools to Empower Instructors

We built and launched the Instructrr app for cycling instructors to plan classes and synchronize moves with music. We now help design a suite of tools enabling instructors to offer virtual personal and group training.

Build/Launch Xponential’s XPASS

We helped create XPASS (while at SprintFWD), Xponential’s multi-brand booking pass. The digital marketplace included dynamic pricing, consumer booking apps, acquisition marketing and internal reporting and admin tools.

Improving Search for Food Tracking

As a consultant at WW, Nick helped improve the search experience for food tracking, the highest use feature. Improvements included auto-complete functionality, interface upgrades and user experience benchmarking.

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